Every business needs to multiply its customers and broaden its market coverage then gradually narrows down the niche to get the real “niche”. The brand building can be a slow and painful process, which requires not only your 100 percent attention and effort, but also creativity and time. Quality is usually a term associated with excellence, high value, superiority above similar products, and the like. When this term is applied to clients, it means loyalty, dependability and recurring business.
Loyalty – a quality client would stay put and remain loyal to your brand, even when the market oscillates or introduces other competitive products. They do not navigate away from you because they are satisfied and want more.
Dependability – a quality client would promote by word of mouth your product as one of the best. You can depend upon them to create a huge ‘personal circle’ marketing which would boost your sales through ripple effect and this is what you want. To get this you need to put a process on the ground to finding these quality clients.
Recurring business – these clients are high end users of your products. They keep coming back again and again and again; they also rope in family, friends, colleagues and whoever they can into the same enthusiastic circle.
You are probably wondering where you could find these types of clients. You need to do a few things and like I mentioned earlier it’s on a continuous basis, it then becomes a way of life.
You need to go out and find them! How? Where? You may ask – They are out there.
b. Network – get yourself known, become comfortable in self advertisement and if not hire someone to announce you.
c. Get client’s testimonial- this assures potential clients.
d. Promotions – offer free stuff, give them more than they expect.
e. Advertise – In Strategic places
f. Do researches – Find out what others are doing and follow carefully? Learn from others.
g. Find a mentor – An expert in your field that you can build rapport with and comfortable to speak to about your huddles.
They will also find you ,provided you are able to advertise yourself as an expert in ONE particular field and maintain an unchallenged leadership in that particular field.
Remember your plan is a continuous process until it becomes a part of you. In today’s world there is a lot of competition you will find loads of people who know more than you do (in your field) and that might make you feel: you are in a cage. I am right?
Get a business buddy to boost your confidence and kick you in the back when you are giving up – not your mentor a colleague.
Finding quality clients as you can see is possible with the steps above and is the key to your success without them you cannot capture and rule the market in your particular niche; with them you your business excel.